© C.Licoppe

This urban.lunch is organized in connection to the exhibition "On Display. Designing the shop experience", currently on show at the Design Museum Brussels until March 5, 2023. This exhibition offers a glimpse of these places of seduction nestled in the heart of our heritage and culture, between "shopping experience" and innovation laboratory.

As an object of design and architecture, both a place of exchange and a social marker, the store plays a central role in our urban landscape and in the history of our commercial practices. As a showcase and vector of modernity, the retail space has challenged architects and designers since the first bourgeois stores in the early 19th century until the development of global design, consumerism and the emergence of retail design in the 20th century.

From the first formal research of Adolf Loos to the achievements of Marc Newson, through the search for a global identity with the AEG brand and the mythical Olivetti boutiques. Questioning the evolution of our aesthetics and our exchange practices, the On Display exhibition traces the impact of design in our daily environment through the concept of the store. Furniture, archival documents, interior design, displays or advertising media, the visit to On Display bears witness to the many experiments and store concepts that have marked the history of design and commercial architecture.

Benjamin Stoz, curator of the exhibition, presents his research and highlights the impact of designers on this social marker and space of innovation that is the store.


Practical information


Meeting Center
BIP – House of the Capital Region
Rue Royale 2-4
1000 Bruxelles

When: 22.11.2022


- 11.45am > 12.15am : Free lunch
- 12.15pm > 1.15pm : Conference
- 1.15pm > 2pm : Debate

Infoinfo@designmuseum.brussels / 02 669 49 21

Contact | Belgiëplein - 1020 Brussel | T +32 2 669 49 29 | Ontdek onze roosters

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