Citizen Loewy, How a Frenchman designed the American Dream

18.08, 8.30 PM

Reservation is required -


The Design Museum Brussels, in collaboration with Cinéma Galeries, invites you to the open-air screening of Citizen Loewy. How a Frenchman designed the American Dream by Jérôme de Missolz en Frédérique Bompuis.

In 1919, Raymond Loewy (1893-1986) who did not complete his engineering studies in France, emigrated to the United States with 40 dollars in his pocket and great ambitions. Initially a designer for Vogue and Harper’s Bazaar in New York, the Hollywood star-like “Frenchy” subsequently collaborated with major American brands such as Lucky Strike and Coca-Cola whose visual identity he shaped. But through time, the name of the man who was the first industrial designer to make the front page of Time Magazine in 1949, has strangely disappeared from our memory. This documentary revisits the work of a French “mad man”, ultra-creative and megalomaniac.

With the support of the Vlaamse Gemeenschapscommissie – VGC


Directors: Frédérique Bompuis and Jérôme de Missolz

Produced by Les Films du Tambour de Soie

German, English, French / English subtitles, 53’, 2017

Practical information:

  • When: 18.08.2020
  • Hour: 8.30 PM. The museum will also remain open until 8.30 PM that day (not free).
  • Where: Design Museum Brussels. Open air screening in the garden of the museum.
  • Price: free
  • Measures:
    • Wearing a mouth mask is recommended.
    • The 1.5 m physical distancing will be applied on site.
    • Bring your own blanket or pillows for your comfort.
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