Citizen Loewy, How a Frenchman designed the American Dream
18.08, 8.30 PM
Reservation is required - https://citizenloewy.eventbrite.be
The Design Museum Brussels, in collaboration with Cinéma Galeries, invites you to the open-air screening of Citizen Loewy. How a Frenchman designed the American Dream by Jérôme de Missolz en Frédérique Bompuis.
In 1919, Raymond Loewy (1893-1986) who did not complete his engineering studies in France, emigrated to the United States with 40 dollars in his pocket and great ambitions. Initially a designer for Vogue and Harper’s Bazaar in New York, the Hollywood star-like “Frenchy” subsequently collaborated with major American brands such as Lucky Strike and Coca-Cola whose visual identity he shaped. But through time, the name of the man who was the first industrial designer to make the front page of Time Magazine in 1949, has strangely disappeared from our memory. This documentary revisits the work of a French “mad man”, ultra-creative and megalomaniac.
With the support of the Vlaamse Gemeenschapscommissie – VGC
Directors: Frédérique Bompuis and Jérôme de Missolz
Produced by Les Films du Tambour de Soie
German, English, French / English subtitles, 53’, 2017